About Us

Our mission and values

At University of Phoenix, our students are at the heart of all we do. That's why we empower them to pursue their aspirations through accessible, career-focused higher education.

About us

Mission and values

At University of Phoenix, our students are at the heart of all we do. That's why we empower them to pursue their aspirations through accessible, career-focused higher education.

Our mission

The mission of University of Phoenix is to provide access to higher education opportunities that enable students to develop the knowledge and skills necessary to achieve their professional goals, improve the performance of their organizations and provide leadership and service to their communities.

Our vision

The vision of University of Phoenix is to be recognized as the most trusted provider of career-relevant higher education for working adults. The University will earn that trust through our:

Our core values

Greatness doesn’t come from being comfortable. Our founder, John Sperling, knew it. When he saw that traditional college classes were out of reach for working adults, he dared to hold classes at night, then online. To move the University forward, we channel that entrepreneurial spirit by saying what needs to be said, challenging the status quo, and having the fortitude to innovate.

To be the most trusted provider of higher education for working adults, we must show an unparalleled level of transparency. That means being honest with students, alumni, employers and, most importantly, each other — even when it’s hard. We keep our word and follow through on promises. Together, we acknowledge our failures, learn from them and pivot quickly.

If we want to be known for what we do, we have to do it better than anyone else. That can only happen when we center everything on our students, work on initiatives that support their needs, reduce complexity and do fewer things, better. Quality over quantity is more than a mantra — it’s our way forward.

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Our guiding principles

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We believe our students:

Deserve quality academic programs that are career-relevant and are offered by an accredited institution
Should be supported by qualified staff and faculty, as well as by University efforts to help aid them on the path to graduation
Should be the singular reason we continue to advance the quality, career-relevance and convenience of our academic programs
Are entitled to transparency so they can make informed choices about their educational and financial future
Should have the freedom and ability to choose the educational institution that best meets their needs

We believe, as an institution, we should:

Ensure we are valuing students’ time and money.
Market responsibly and demonstrate integrity in all of our materials, exposures and engagements
Collaborate with employers, public or government officials and regulators, researchers and peer institutions to enhance the experiences and outcomes for our students
Be accountable to our students, our regulators and the general public for delivering skills, knowledge and opportunities through our educational programs
Maintain financial stability as a measure of accountability to students, a means to provide for the long-term viability of our programs and an indicator of our ability to invest in the student experience

About Us

Our mission and values